Mobile Marketing Set to Hit $400 Billion by 2015

| Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

How Mobile is Being Used In Store

| Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

Which Ecommerce Platform is Right for You?

| Erin Lynch

When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.

Free Shipping for First Timers

| Erin Lynch

One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.

Shyp, Deliv, Postmates, Uber, shipping and delivery, same-day delivery, parcel delivery

Shoppers Splurge More on Mom than Dad

| Erin Lynch

When it comes to making purchases for their parents, consumers worldwide spend up to three times more on Mother’s Day than on Father’s Day, according to an infographic from Rakuten.