Using Web-Customer Data

| Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

Moving Target

| Ernie Schell

If you sell online, you are a high-profile target for credit card fraud. Catalogers and retailers have a fraudulent credit card rate of 1% or less, compared


| Ernie Schell

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants


| Diane Cyr

Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important


| MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …