Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

1-800-Flowers.com Customers Can Now Order on Google Assistant

| MCM Staff

1-800-Flowers.com announced that customers can order floral gifts, and select gourmet food offerings, directly through Google Assistant. Here is what executives from 1-800-Flowers.com had to say about the future of voice ordering and artificial intelligence.

Target Ups Its App Game with Cartwheel Integration

| Daniela Forte

Target is making some major moves in its mobile channel, integrating its Cartwheel loyalty technology with its mobile app to show customers nearby deals and offer up coupons to improve the shopping experience. Here is how this could be a game-changer for Target and the mobile experience.

NRF Releases Holiday Sales Predictions

| Daniela Forte

The National Retail Federation announced its holiday retail sales for November and December. It is expecting an increase of 3.6% to 4% for a total of $678.75 billion to $682 billion, up from $655.80 billion last year. See what is aiding in the increase in sales this holiday season.

Toys ‘R’ Us Launches Online Marketplace

| Mike O'Brien

Toys ‘R’ Us announced it is launching an online marketplace in 2018, less than two weeks after declaring bankruptcy and saying it will keep its stores open through the process. The move makes Toys ‘R’ Us more competitive with eBay, where it has maintained an online store for more than a decade.

How Touch of Modern Tapped Automation, Technology to Scale Rapidly

| Jonathan Wu

Technology is the beating heart in ecommerce, and a strong heart builds endurance. Read how Touch of Modern’s in-house technology platform enabled it to build operational software around a single data warehouse, and how an accounts payable automation solution tracked 20,000+ supplier payments per year globally without a single headcount dedicated to AP.