Is Your Data GDPR Ready?

| Daniela Forte

With May 25 just around the corner, there is a lot of buzz around how internet data is collected, used and how it is shared to serve ads to its users. Here is what GDPR means for the industry and its impact on user data privacy.

How to Close the Deal in the Shopping Cart

| Daniela Forte

As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.

Wayfair Sees Nearly 50% Growth During Q1

| Daniela Forte

Wayfair saw a successful first quarter with online sales up 48% year-over-year and total net revenue up 46% or about $450 million. Here is what the brand had to say about its Way Day event and how it’s doing internationally.

Walmart Pays $16 Billion for 77% Stake in Flipkart

| Mike O'Brien

Ending weeks of back and forth, Walmart confirmed it is making a $16 billion investment in Indian ecommerce marketplace Flipkart, giving it a 77% stake, increasing its presence in the rapidly growing market and edging out a bid from rival Amazon.

Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

3 Ways Retailers Can Leverage AI to Improve CX

| David Keane

The retail industry is undergoing a period of dramatic change due to the rise of digital commerce and consumer services. By leveraging AI technology, retailers can empower their associates with content and tools to create a more personalized shopping experience, which ultimately drives sales and increases customer loyalty. Here are three ways retailers can leverage AI to improve CX.