Why Subscriptions are the Future of B2B

| Bob Moore

The subscription economy has taken commerce by storm. From music and television to beauty and groceries, consumers have grown comfortable with storing their credit cards on file to receive products and services from brands they love on a recurring basis. Here is how B2B brands can secure customer loyalty for the long-term.

Why Would a Brand’s Website Not Sell Any Products?

| Tod Yazdi

There are many brands that have a robust site to interact with consumers, but then push the actual buying experience to another digital marketplace. Here is what you need to know about selling products on your own website.

Walmart Enters Voice Ordering Fray with Google Partnership

| Mike O'Brien

Walmart is jumping with both feet into voice-directed ordering through a partnership with Google that will let customers place voice orders through the Google Home system and have them fulfilled and delivered as part of the Google Express marketplace and delivery network. See what else the deal entails, and the one major way that Walmart has it all over Amazon’s Alexa.

How to Add AI into the B2B Ecommerce Mix

| Chad Caswell

In April of 2017 Forrester released a report predicting a 300% growth in investments this year for artificial intelligence (AI) compared to 2016. Here are several key ways AI will drive significant value in the near future for B2B commerce.

Parents Lagging with Back-to-School Shopping

| MCM Staff

The National Retail Federation reported that only 13 of parents have completed all their shopping while 23% had not started at all. See what other trends are expected this back-to-school season.

Macy’s Inc., Announces New President and Restructuring Plans

| MCM Staff

Macy’s, Inc. announced several changes intended to improve the company’s performance, including the hiring of Hal Lawton as president, the creation of a single simplified merchandising organization and an enhanced focus on the company’s data analytics capabilities. See how these plans will shift Macy’s business.

Sur La Table Names Billy May as New CEO

| MCM Staff

Sur La Table announced the appointment of Billy May as Chief Executive Officer. May, a fourth-generation retailer with over two decades of retail, digital marketing, and ecommerce experience, will also join the Board of Directors.

How eBay Offers a Personalized Mobile Experience with AI

| Daniela Forte

eBay has launched Image Search and Find It On eBay, using machine learning and artificial intelligence to let shoppers search for products using imagery on their mobile devices. See how this will shift the way customers search for items on the marketplace.

QVC and YouCam Makeup Team Up for TV-Mobile AR Shopping Experience

| MCM Staff

Perfect Corp. has partnered with QVC and Laura Geller New York to give mobile consumers the opportunity to virtually try on beauty products via artificial reality during live QVC broadcasts. Find out how QVC is making this happen in real time and how it views the potential for emerging AR technology.