The subscription economy has taken commerce by storm. From music and television to beauty and groceries, consumers have grown comfortable with storing their credit cards on file to receive products and services from brands they love on a recurring basis. Here is how B2B brands can secure customer loyalty for the long-term.
Walmart is jumping with both feet into voice-directed ordering through a partnership with Google that will let customers place voice orders through the Google Home system and have them fulfilled and delivered as part of the Google Express marketplace and delivery network. See what else the deal entails, and the one major way that Walmart has it all over Amazon’s Alexa.
Macy’s, Inc. announced several changes intended to improve the company’s performance, including the hiring of Hal Lawton as president, the creation of a single simplified merchandising organization and an enhanced focus on the company’s data analytics capabilities. See how these plans will shift Macy’s business.
Perfect Corp. has partnered with QVC and Laura Geller New York to give mobile consumers the opportunity to virtually try on beauty products via artificial reality during live QVC broadcasts. Find out how QVC is making this happen in real time and how it views the potential for emerging AR technology.