Levi Strauss Grew Direct-To-Consumer Sales 15% in 2017

| Daniela Forte

Levi Strauss & Co. said its direct-to-consumer sales grew 20% in the fourth quarter and 15% for fiscal 2017, based on performance and expansion of the company’s retail network and its ecommerce growth. Here is what CEO and President Chip Bergh had to say about the quarter.

How to Optimize Valentine’s Day Gift Sales

| Daniela Forte

Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.

lululemon athletica Inc. CEO Laurent Potdevin Steps Down

| MCM staff

lululemon athletica inc. announced that Laurent Potdevin has resigned as CEO and as a member of the company’s Board of Directors, effective immediately. See what other corporate changes are being made within the company with Potdevin’s departure.

4 SEO Strategies to Improve UX On An Ecommerce Site

| Mark Monroe

Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce.