Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.
Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping … Continue Reading →