Mobile device proliferation presents both challenges and opportunities for online brands. We’re in the midst of a fundamental shift in the way that consumers engage with brands and in the way customer preference and loyalty is influenced. See how new mobile technologies offer a superior customer experience.
Borderfree, which was recently acquired by Pitney Bowes, has added 120 markets, enabling global ecommerce retailers to localize the shopping experience for customers in long-tail markets around the world. Here’s why Borderfree believes emerging luxury markets such as Nigeria and Kazakhstan should be on cross-border retailers’ radar.