global ecommerce, Forrester Research, mobile commerce, ecommerce, Growing Global 2015, omnichannel, omnichannel retail, online marketplaces

Borderfree Expands Global Ecommerce Platform and Services

| MCM Staff

Borderfree, which was recently acquired by Pitney Bowes, has added 120 markets, enabling global ecommerce retailers to localize the shopping experience for customers in long-tail markets around the world. Here’s why Borderfree believes emerging luxury markets such as Nigeria and Kazakhstan should be on cross-border retailers’ radar.

Magento and Razorfish Accelerate Ecommerce Opportunities in China

| MCM Staff

As part of the new partnership, Magento will provide Razorfish in Greater China with market development tools and resources to build Magento Enterprise Edition storefronts for retailers seeking to swiftly capture consumer sales and capitalize on the massive market opportunity.

6 Questions to Ask When Re-Platforming Your Ecommerce Site

| Russell Simmonds

When re-platforming to an existing ecommerce site, whether to improve performance, boost sales or optimize customer experience, many areas demand attention. Here are six key questions to consider when in the process of looking for the best hosting partner for your ecommerce business.

The Trial and Error Method of Cultural Color Choices

| Donald L. Dunnington

Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?

Magento Launches Ecommerce Program for SMBs

| Tim Parry

Good news for small- and medium-size retailers left in the dark with the impending shutdown of Amazon Webstore: eBay Enterprise has announced the availability of its new Magento Small Business program to help emerging businesses quickly deploy affordable online Magento storefronts.

Optimizing Your Ecommerce Site for Impulse Sales

| Joe Rodriguez

Whether it’s for an upcoming birthday, anniversary, or holiday, knowing when to post can bring a tremendous advantage to your business. Let’s explore how we can utilize some best practices for enabling and optimizing for impulse shopping on your ecommerce site.