Borderfree, which was recently acquired by Pitney Bowes, has added 120 markets, enabling global ecommerce retailers to localize the shopping experience for customers in long-tail markets around the world. Here’s why Borderfree believes emerging luxury markets such as Nigeria and Kazakhstan should be on cross-border retailers’ radar.
Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?