SLI Systems to Go Public

| Erin Lynch

The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.

Get a Jump Start on Your Site Testing

| Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Key Tools to Target Audience Data Analysis

| Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

Attracting and Retaining Mobile Users

| Daniela Forte

Attracting and retaining mobile customers can be a challenge. Consumers are more empowered and smarter than ever before especially when they are using mobile technology, according to this infographic from MerchantWarehouse.com. It shows how to attract and retain new customers using mobile technology.

How Retailers Can Leverage Advanced Site Search

| Erin Lynch

With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.

Get Moving on Your Mobile Friendly Site

| Daniela Forte

Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.