A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.