Herschell Gordon Lewis: Best and Worst Catalog Copy of 2016

| Herschell Gordon Lewis

Legendary copywriter Herschell Gordon Lewis passed away on September 26 at the age of 90. Just a few weeks earlier, Herschell sent us what turns out to be his final annual “Best and Worst Catalog Copy” report, with the intent of it running in November. And here it is. See if you made Herschell’s final cut.

Creating an Emotional Connection With Your Customer

| Tim Parry

Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.

Why Lingerie Startup True & Co. Ventured Into Catalogs

| Tim Parry

Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.

Do You Plan to Increase Catalog Circulation in 2016?

| MCM Staff

Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.

What’s the Deal with Sears Holdings?

| Tim Parry

When you compare Sears Holdings with its big box counterparts, it seems to be ahead of the curve when it comes to innovation and technology. However, Sears Holdings is losing money like crazy, and rumor has it store closings will escalate. Here’s a look at some of the technology and innovation that’s making Sears Holdings brands Sears and Kmart look like winners.

How Williams-Sonoma Finds Success in the Digital Age

| Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Experience the Power of a Bookbook

| Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.