3 Strategies for Last-minute Holiday Email Campaigns

| Andrea Orvis

Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.

2012 Paper Prices Will be Stable to Higher

| Jim Tierney

The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market’s unpredictable demand, there really isn’t a normal pattern anymore