Catalog
Snapfish Catalog Drives Web Sales and Traffic
Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.
Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
Horrid Holiday Website Crashes Hold Lessons for Retailers
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
Rates for Standard Mail Flats Might Go Up Even Higher in 2013
Rates for standard mail flats
ACMA Survey Says Print Catalogs Still Important to Consumers
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.
Postal Rates Up 2.57% in 2013
Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.
Brands Need to Reduce Operations Friction
Reducing friction, which can lead to customer risk, cost time, aggravation, complaints, and negative word of mouth, is imperative for brands today. Find out how to reduce any potential operations friction.
Deloitte Predicts Increase in Holiday Sales and Mobile Use
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.