NEW CATALOGS
The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in
Catalog
S&S helping curb kid obesity
There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every
Fair Indigo catalog hits the mail
Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling
Some question May 6 postal increase date
Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given
New life for Lillian
In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his
Home Depot Drops Two High-End Titles
The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.
A hopeful holiday
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
More Predictions of Strong Holiday Sales, but…
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
Live from ECMOD: U.S. Experts Predict What Lies Ahead
London–“Multipositional marketing” and “e-bops” may not be buzzwords yet. But if several of the speakers here at the European Catalogue and Mail Order Days have their way, they soon will be.
Live from ECMOD: No Escaping Online PR
London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.