Yankee Candle buys, and maybe sells

| Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

TALES FROM THE FRONT

| MCM staff

Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer

Buyout for Aramark

| MCM staff

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout

Understanding Catalog Circulation Post Mortems

| Jim Coogan

Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.

Here are the critical pieces of a circulation post mortem: