Buyout for Aramark

| MCM staff

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout

Smooth Landings

| Mark Wachen

Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading

Volume slip-sliding away

| Sherry Chiger

Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that

Yankee Candle buys, and maybe sells

| Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

TALES FROM THE FRONT

| MCM staff

Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer