Tracking the Mobile Millennial Shopper

| Daniela Forte

Today’s millennial is tech savvy and has never known a life without being online. This is why the millennial shopper not only wants to shop with you, but they want to engage with you. This infogram by Bronto Software offers insights behind the millennial shopper and what you should know about them.

Don’t Lose Your Customer Because Your Retargeting is Bad

| Tim Parry

Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.

Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.