Don’t Lose Your Customer Because Your Retargeting is Bad

| Tim Parry

Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.

Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

5 Steps to Creating and Implementing Your Brand Voice

| Sergio Arboledas

Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.