User-Generated Content Takes Visual Commerce Mainstream

| Oliver Tan

The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.

JamesAllen.com Seeing Success with Video Marketing

| Mike O'Brien

Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.

4 Ways to Lay the Groundwork for a CX Program

| Andrew Park

Ninety-one percent of unhappy customers refuse to give your brand another chance. However, resolve that customer’s complaint, and they’re 70% more likely to become a repeat customer. Here are four ways to close the loop and create an effective customer experience.

8 Steps to Successful Analytics for Retail Marketers

| Jeff Hassemer

In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.