Don’t Be Afraid of Multichannel Marketing Attribution

| Eric Keating

Marketing attribution can be tricky. There are ways to get a better handle on multichannel marketing attribution for your own brand in order to see huge improvements in how you define the true ROI of your marketing. Here are four ways to make this easier for your brand.

What Machine Learning Can Do For Retailers Today

| Paul Mandeville

At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.

Crock-Pot Comes Under Fire for No Reason

| Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.

For Retail Marketing, 2018 is a Time to Evolve

| Tal Kedar

The days of traditional retail marketing are long gone, and AI is reshaping the skills required and the strategies that will bring the most success. Here are some ways this shift will challenge marketing departments in the New Year.