Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.