JamesAllen.com Seeing Success with Video Marketing

| Mike O'Brien

Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.

4 Ways to Lay the Groundwork for a CX Program

| Andrew Park

Ninety-one percent of unhappy customers refuse to give your brand another chance. However, resolve that customer’s complaint, and they’re 70% more likely to become a repeat customer. Here are four ways to close the loop and create an effective customer experience.

8 Steps to Successful Analytics for Retail Marketers

| Jeff Hassemer

In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.

How to Market to Your Millennial Shopper

| Daniela Forte

It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.