A fishy title

| MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

Production horror stories

| Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Peterman poseurs?

| MCM staff

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.

S&S Recreation, 1999

| Melissa Dowling

The S&S Recreation catalog is “jam-packed with every imaginable recreational craft, toy, or game,” one judge proclaims. Indeed, organizations that are

Pickers picking up signals

| Mark Del Franco

When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers

PRINT VERSIONING

| Shannon Oberndorf

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel