A look at legislation…

| MCM staff

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers

People

| MCM staff

J. Michael Wolfe, the president of Longmont, CO-based Concepts Direct, was elected to the cataloger’s board of directors. The company also hired J. Benjamin

People

| MCM staff

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell

Thinking outside the mailbox

| Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value

SANTA’S MIXED BAG

| Mark Del Franco

Call it a tale of two segments: For many catalogers of gifts, gadgets, and other hard goods, the holiday season delivered double-digit sales gains over

Privacy clampdown

| Shannon Oberndorf

According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit

Rewarding strategies

| Moira Pascale

Bruce Green is director of finance and marketing for Lady Grace Stores, a cataloger/ retailer of women’s intimate apparel. Annual catalog sales, less

Back-end Web developments

| Matthew Cohn

With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on

Ready or not . . .

| Shannon Oberndorf

Sure, you’ve got your hands full ensuring that your internal computer systems are Y2K-compliant, but what about the systems of your suppliers? Can your

Qualifying your leads

| Robert Spiegel

With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly