Rate appeal ruling due

| Paul Miller

An Appeals Court ruling was expected by early June on the Alliance of Nonprofit Mailers’ challenge to the legality of the January 1999 postal rate increase.

Pottery Barn kids around

| Paul Miller

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold

Polishing lackluster lists

| Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Swimwear and sweaters

| Mark Del Franco

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,

Planning ahead

| Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

Scoring sales via telemarketing

| MCM staff

All it took was two telemarketers. By moving two team sales reps who had previously handled inbound orders to a newly created outbound telemarketing department,

A look at legislation…

| MCM staff

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers

PETERMAN

| Moira Pascale

On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.