Reaching into retail

| Jack Schmid

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s

People

| MCM staff

Kim Myers is now the managing editor of Patagonia in Ventura, CA.Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing

‘Professional’ buyers

| Lynn Dougherty

Mailing to the office is a necessary tactic for business catalogs, but many consumer catalogers have also been finding that it pays off to reach prospects

A fulfilling opportunity

| Mark Del Franco

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end

Realities of Datamining

| Scott Wisner

That’s where datamining comes in. The straightforward definition of datamining is that it is an automatic way to extract previously unknown information

Predicting that next purchase

| MCM staff

You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’

Pet peeved

| MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

People

| MCM staff

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly