Potpourri gets Back in the Saddle

| MCM staff

Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross

A license to profit

| MCM staff

The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers

A home run market

| Paul Miller

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction

Print & Production

| MCM staff

Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their

Perish the thought…

| Mark Del Franco

During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season

PMG Henderson’s promises

| Paul Miller

When he was named postmaster general in May, William Henderson vowed that catalog delivery would drastically improve this fall/holiday season.Now, nearly

A French catalog connection

| MCM staff

How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing

Real-time risks

| MCM staff

Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are