Reaping online riches

| Shannon Oberndorf

In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based

Pumping up the volume

| Paul Miller

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a

Profit picture: up and down

| Mark Del Franco

Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly

A good year for paper

| Shannon Oberndorf

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can

Putting its properties to work

| Paul Miller

Following New England Business Service’s (NEBS) year-and-a-half acquisition spree, which resulted in the purchase of a total of four catalogs, and culminated

People

| MCM staff

Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on

Printing presses on

| Shannon Oberndorf

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark