A four-month presidency

| Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Priorities, Winter ’98

| Melissa Dowling

Take back the quality of your life, the Priorities catalog proclaims to allergy and asthma sufferers. And with its well-presented array of merchandise

A nonprofit catalog quandary

| MCM staff

Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,


| MCM staff

Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler

S.C.R.U.B.S., June 1997

| Sophia Burke

Through its use of fanciful stories that play off the patterns featured on these garments for healthcare professionals, S.C.R.U.B.S. (Simply Comfortable

Reliable HomeOffice, 1998 Winter

| Sherry Chiger

With more and more people setting up consultancies in their basements and telecommuting from their dens, the line between “home” and “office” has blurred

Reaping online riches

| Shannon Oberndorf

In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based

Profit picture: up and down

| Mark Del Franco

Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly

Pumping up the volume

| Paul Miller

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a