Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.