3 Steps to Building a Strong, Stable UGC Foundation

| Jim Davidson

Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.

West Elm Launches Pinterest Style Finder

| MCM Staff

West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.

8 Reasons to Keep Your Customers Loyal

| Rama Ramaswami

With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.

The Democratization of Big Data in Retail

| Phil Seward

With the plethora of data and analytics available, brands might wonder where to start or which specific data pools to concentrate on. Here some of the most useful tactics for leveraging Big Data in retail companies can implement to boost loyalty strategies.