power shopper

Exploring the Etiquette of Your UGC Engagement

| Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

3 Tips to Get the Most Out of Onsite Marketing Efforts

| MCM Staff

Attracting shoppers to your ecommerce website can be challenging and while marketers want to attract customers to buy something, it is also about the overall shopping experience. Here are three tips to get the most out of your onsite marketing efforts.

7 Ways Video Can Benefit Online Shopping

| Rotem Gal

Video has become the driving force in marketing and ecommerce alike, signaling the need for modern businesses to get on board. Here is how you can effectively use video to market to your shoppers.

big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.