JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.
While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.
Business management is a compelling task that all companies’ owners are to solve. Be it a small, middle-sized or large company, its managers and employees will have to handle multiple tasks and address a bevy of problems. Here is what you need to know about finding the perfect CRM solution to meet your needs.