How Site Search Can Save Money, Improve SEO

| Terry Costa

If upgrades to your site search and navigation systems can help solve your current ecommerce challenges, then you may be able to postpone a costly and disruptive replatforming purchase indefinitely.

Stephan Spencer Lends Some SEO Advice

| MCM staff

Are you better off adding a Blogger blog or a Google+ page? Is the proper term for a sweatshirt with a hood a “hooded sweatshirt” or a “hoodie?” Stephan Spencer, co-author of The Art of SEO, answers questions about search engine optimization asked by Tim Parry, senior content manager of Multichannel Merchant, during IRWD 2013.

Why Your CMO Needs to Guide Your Ecommerce

| Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Search and Deploy: The B2B Marketing Trends of 2012

| MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.

Social ROI is All About Strategy, Sharing and Data

| Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Ship-from-store Helps Macy’s Compete With Pure-plays

| Tim Parry

Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.

Report: Shoppers Open to Cross-channel Shopping

| MCM staff

Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.