Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Walmart has begun testing drones in its distribution centers for scanning inventory, completing in an hour what it would take two associates a month to do. This seems a more practical and easier to achieve use of the technology than home delivery, and will aid the company in its ecommerce fulfillment battle with Amazon.