DOLLARS AND SENSE

| MCM staff

Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales

WHO’S ON SEARCH?

| MCM staff

More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer

BLOGGED DOWN

| MCM staff

Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology

INHOUSE VS. OUTSOURCE

| MCM staff

Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning

Ice.com Seeks Blogging Gold

| Brian Quinton

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don