Shopping with a Wiki Touch

| Brian Quinton

How do you follow an act like building an online advertising network, running it for 10 years and selling it to investors for $1.1 billion? If you

Visualize, then Optimize

| Brian Quinton

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they

It’s Good to Be the King

| Brian Quinton

A recent survey conducted by Jupiter Media for search engine marketing firm iProspect set out to discover exactly what benefits there are to coming in first, or at least within the first few results pages for a keyword search.