Amazon Debuts #AmazonWishList on Twitter

| Tim Parry

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

How Social Media Evolved as a Sales Channel

| Michele Salerno

The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.