Why Merchants Need to Take a Look at Pinterest

| Blair Lyon

According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.

5 Tips for an Effective Pinterest Strategy

| Stephen Bulger

Does your company sell chain saws? There are probably better places for your brand to be (at least for now). But with the right strategy, maybe one geared toward wives of men who are into power tools, you could be successful. So if you determine that Pinterest is a match for your business, here are five tips for using it effectively.

Storify: Top Tweets From #IRWD2012

| MCM staff

The attendees (and vendors) at the 2012 Internet Retailer Web Design show Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show.

Infographic: Merchants Have an Interest in Pinterest

| MCM staff

With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it.

Is Pinterest the Next Social Commerce Game Changer?

| MCM staff

Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. The following infographic from Monetate introduces you to Pinterest and provides ideas on how to use the social pinboard to promote products, build community, and drive website traffic and conversions.