Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.
The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.
Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.