How RadioShack Connects With Foursquare Users

| Tim Parry

Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.

How to Use Facebook as a Prospecting Tool

| Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program

| MCM staff

Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original and authentic pet care and health content, which is simultaneously relevant to the Hartz

Facebook and Google Getting In On Daily Deals

| Tim Parry

When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.