Report: Online Engagement Has Deepened

| MCM staff

Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.

Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.

What is a Widget?

| MCM staff

Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote

Promoting Your Widget

| MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated