Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.

The ways and means of widgets

| Dayna Bateman

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously

Making web widgets accessible

| MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive

What is a Widget?

| MCM staff

Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote

Promoting Your Widget

| MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated

Data cards come to life with video

| Tim Parry

It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to