How to Use Paid Social Media to Increase Holiday Sales

| Ellen Jantsch

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.

How to Connect With Nordic Customers

| Maureen Gleeson, Oban Digital

The Nordic countries – Sweden, Norway, Denmark, Iceland and Finland – are an attractive group of markets for international ecommerce businesses for a number of reasons. With more than 15 million consumers online in the Nordic region, we discuss the factors you should be aware of when entering the ecommerce market in the Nordics.

Amazon Debuts #AmazonWishList on Twitter

| Tim Parry

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.