7 Ways Video Can Benefit Online Shopping

| Rotem Gal

Video has become the driving force in marketing and ecommerce alike, signaling the need for modern businesses to get on board. Here is how you can effectively use video to market to your shoppers.

3 Ways to Drive Brand Value for Your Millennial Shopper

| Daniela Forte

Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.

Product Videos Reach Customers and Boost Sales

| Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

cross-border ecommerce

How Will You Build Your Cross-Border Strategy?

| Tim Parry

Even if you are not trying to sell your inventory internationally, chances are more than 10% of your ecommerce site traffic is cross-border. Imagine how much higher that would be if you put a cross-border ecommerce strategy in place? Download your copy of Building the Right Roadmap for your cross-border Journey today.

4 Key Findings From the 2014 Video Commerce Benchmarks Report

| MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.