Omnichannel, Mobile Help Boost Abercrombie & Fitch in Q4

| Mike O'Brien

Abercrombie & Fitch reported a strong fourth quarter of 2017, returning to positive comp territory, besting revenue and profit estimates, right-sizing its store footprint, increasing direct sales and continuing integration of its omnichannel initiatives.

How to Effectively Tackle Cross-Channel Customer Centricity

| Daniela Forte

In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”

The Path to Buy Online, Pickup in Store Nirvana

| Paula Da Silva

As consumers have shown their growing preference for online shopping, buy online, pickup in store is becoming the answer to returning footfall to physical stores. Here are some steps you can take to find BOPIS success and increase customer choice and satisfaction.

5 Tips For Providing Top Customer Service

| Chassidy Lake

It is no secret that the customer’s experience is vital to the success of your business. One way to ensure a positive shopping experience for your customer is to ensure they are receiving top of the line customer service. Here are five ways to provide customers with a good experience that will ensure they return.

Does Your Customer Experience Set You Apart from the Competition?

| Curt Barry

As we all know, customers can now easily comparison shop online, becoming more price savvy and opportunistic. As you think about your business, what sets your business apart from the competition in terms of customer experience? Here are two great real-life examples of a “wow” experience.