Gap Inc. Discusses Omnichannel and Global Strategies

| Tim Parry

Building on Old Navy’s recent debut in mainland China and Gap’s growing store base in the world’s second largest apparel market, Gap Inc. highlighted China as its largest growth initiative, where it expects sales to reach $1 billion in three years.

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Toys R Us Lays Out New Omnichannel Strategy

| MCM Staff

In order to become what it is calling “a customer-centric business” and to improve the customer experience in-store and online, Toys R Us laid out several initiatives for 2014 that it hopes will improve the company’s operational performance.

JCPenney Makes a Commitment to Omnichannel

| Tim Parry

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.

5 Tips for Omnichannel Success

| Janice Smithers

Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.