A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.
Selling direct to consumer (DTC) is a win-win for consumers and brands alike. Brands get the chance to convert traffic into sales and form a direct and lasting connection with their customers. See why consumer brands need to sell direct-to-consumer.
What are the best practices in brand communications, especially in the critical area of transmitting a customer’s order information? Learn how SmartHub from eBay Enterprise + Innotrac analyzes its data to determine the winners and losers. And come to the Operations Summit, April 12-14 in Cincinnati, to find out the winners of the 2016 Excellence in Customer Experience Awards.
Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.
Nordstrom was ranked No. 1 in the annual Customer Experience Index results from the e-tailing group, conducted in Q4 2015, after missing the top 10 in 2014. See how other leading retailers ranked in the index, including how they were rated across a range of key customer experience metrics.
As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever.
An exciting change is on the rise as these new trends shape online retailers, shoppers, and prosumers alike. Here are three ecommerce trends to look out for in 2016.
The next wave payment technology on providing merchants with more insight than ever before throughout the customer journey. See how your business can benefit from online payment technologies.
What makes up an award-winning shipping and delivery experience? Gain key insights from SmartHub survey data and find out who won at Operations Summit 2016.
In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.