4 Reasons Successful Retailers Are Prioritizing Unified Commerce
So many need-to-have or impulse purchases are lost when retailers can’t satisfy those cravings in the moment.
Customer Experience
Week in Review: JCPenney is Bringing Back Appliances
After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.
Top 5 Shopper Preferences That Fueled Holiday 2015
It is all about drawing shoppers in with products they love. It’s no secret the best practices for a successful holiday campaign is knowing what shoppers care about and what inspires them to push “buy.”
Omnichannel Order Volume Spiked 72% During 2015 Peak Season
eBay Enterprise’s Digital Commerce Index also shows drastic increases in omnichannel commerce sales and fulfillment capacity to mitigate out-of-stock situations, save sales and meet tight delivery timelines during the holiday season.
NRF Big Show 2016: The More Things Change…
The more things change, the more they stay the same. That seemed to be what was going on at NRF BIG Show 2016 on Monday.
Week in Review: Macy’s Downfall Sends an Omnichannel Message
Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.
It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.
But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.
Omnichannel – Music to Your Ears?
Consumers made their transition to omnichannel some time ago, and slowly retailers are following suit.
In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial
To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin?
Week in Review: Star Wars! Nothing But Star Wars!
A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.
Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, … Continue Reading →