Over 30% of Consumers Worried About Privacy with Loyalty Programs

| Erin Lynch

Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.

mobile commerce, retail geo-targeting, social media marketing, customer reviews

5 Must-Know Tips for Moving into Brick-and-Mortar

| Maria Haggerty

By analyzing the distribution, inventory and fulfillment requirements in advance, online retailers can substantially improve the odds of a successful physical store launch. Here are the five must-know tips for moving into brick-and-mortar retail.

My Teleflora Experience

| Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

Top 5 User Testing Tips for Shopping Cart Success

| Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.

Keeping a Good Brand Reputation in a Digital World

| Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.