mobile commerce, retail geo-targeting, social media marketing, customer reviews

5 Must-Know Tips for Moving into Brick-and-Mortar

| Maria Haggerty

By analyzing the distribution, inventory and fulfillment requirements in advance, online retailers can substantially improve the odds of a successful physical store launch. Here are the five must-know tips for moving into brick-and-mortar retail.

My Teleflora Experience

| Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

Top 5 User Testing Tips for Shopping Cart Success

| Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.

Keeping a Good Brand Reputation in a Digital World

| Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.

domestic shipping, ecommerce, ecommerce returns, Endicia, FedEx, Free returns, IRCE, IRCE 2014, postage, returns, returns process, shipping, Shipping/Delivery, UPS, USPS

Boosting Engagement through Returns

| Erin Lynch

It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

Solving Pain Points of Contact Center Forecasting

| Bob Webb

Anyone who has ever been responsible for ensuring that the right number of contact center agents are in their seats at the right time can tell you that producing an accurate schedule can be complex. If you are experiencing pain points in trying to produce an accurate forecast, you need a strategy that will help ensure you are maximizing available agents with call demand.

7 Steps to Measure Customer Experience Success

| Tim Parry

Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.