What Drives Shopper Loyalty? (It Is More Than Lowest Price)

| Hayley Silver

To better understand brand loyalty, Bizrate Insights asked about 13,000 ecommerce shoppers “What is the primary reason you chose to buy from this retailer? Unsurprisingly, the top motivator was lowest price, but here’s what else shoppers said made them loyal to a brand.

Deloitte Says Holiday 2015 Non-Retail Store Sales Will Grow 8.5% to 9%

| MCM Staff

Deloitte not only forecasts an 8.5% to 9% increase in non-store sales in the online and mail order channels during the 2015 holiday season, but believed digital interactions will influence more than half of retail store sales. See exactly how much growth Deloitte expects, and what this figure reflects.

Week in Review: Ho Ho Ho, the Holiday Season is Here!

| MCM Staff

Put down your pumpkin spice lattes, etailers… the 2015 Holiday Season is here! Well, at least it’s here for those in the retail industry. We all know this is the time to make any final tweaks and adjustments, and you can find some helpful hints, and more, in the latest Week in Review…