Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.
Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.
Amazon had the best week ever… and its worst week ever. Sounds impossible? It does, but here’s a look at why Prime Day was such a polarizing event for the ecommerce marketplace giant.
The biggest news this week was probably Amazon’s announcement that they would launch Prime Day… and that means a lot of speculation… Keep reading to find out more about Prime Day, and the wrap-up of the rest of this week’s news…
It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.
While most addresses around the world have commonly understood formats, there are some idiosyncrasies that could trip up even the savviest web developer. With Growing Global 2015 now just a few weeks away, we wanted to share some top considerations when dealing with international addresses.
While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.