Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.
“Say digital – say it again – I dare you!” It’s not enough for businesses to simply embrace digital for customer service. To drive true digital ROI, they must deliver interactions that actually anticipate and understand customer needs. Here are some ways to go beyond just saying “digital” to creating true cross-channel engagement.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.