Data and big data are playing a major role in the buying process. It is helping retailers optimize margins, pricing and promotions that they run. While data analytics is a step in the right direction, customers today want omnichannel experiences. Here are ways you can give your customers these types of experiences to close the sale.
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.
Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.