Target Corp.

Target Shutting Down Curbside Pickup Trial

| Mike O'Brien

After a 22-month trial, Target later this month will shut down a pilot program with Curbside that allows shoppers to grab their purchases in front of the store. The retailer said it wanted to devote more efforts and resources to its core omnichannel offerings like the Cartwheel app, in-store pickup and ship from store.

Omnichannel Retailers Attempt to Save the Sale Only 7% of the Time

| MCM Staff

A new report from Kibo, the e-tailing group and Multichannel Merchant shows how leading omnichannel retailers are performing with buy online, pickup in store. According to the study, retailers can no longer wait on the sidelines to adopt this functionality. See what other insights the report brings to light.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

10 Easy Steps to Reduce Shopping Cart Abandonment

| Jason Jaynes

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.

Unified Commerce and the Customer Experience

| Tim Parry

The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.

Winning Customer Care

The Transition from Customer Service to Strategic Sales

| Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

Ulta Beauty Named Retail Innovator of the Year

| Tim Parry

Ulta Beauty was named Retail Innovator of the Year at the 2nd annual Excellence in Customer Experience Awards, held April 14 at the Duke Energy Convention Center in Cincinnati as part of Multichannel Merchant’s Operations Summit 2016. Here’s why the editors of Multichannel Merchant recognized Ulta Beauty as the most innovative retailer in the past year.

CVS Health

CVS Health Announces Partnership with Curbside

| Tim Parry

CVS Health has announced a partnership with Curbside, a company perfecting the store pickup experience for retailers and consumers, to launch CVS Express, a digital solution offering consumers a new level of seamless convenience.

mobile commerce

Capitalizing on Mobile Content Consumption Without Killing UX

| Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.

Winning Customer Care

4 Ways B2B Marketers Can Successfully Drive Customer Experience

| Kevin Akeroyd

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.