7 Tips for Successful Holiday Gift Subscriptions

| Nicole Lee

Recognizing the potential for growth, smart subscription companies are promoting gift-giving, this season and throughout the year. Whether you already offer gift subscriptions or are thinking about adding them, it’s helpful to understand some common best practices. Following are seven tips to get you started.

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How America’s Shopping Malls Can Thrive As Ecommerce Grows

| DeAnn Campbell

Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.

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Happy Returns Network Expands to 2,600+ Locations in FedEx Deal

| Mike O'Brien

After parting ways with Amazon last year, FedEx is now jumping deeper into ecommerce returns, much as Amazon did with Kohl’s, by adding Happy Returns bars to 2,000+ FedEx locations, including 300 inside Walmart stores. Unboxed returns will be accepted from 150 different retailers when the program launches at the end of October.

Sizing Matters: How Tech, Standards Are Working to Solve Apparel Returns

| Mike O'Brien

Issues with sizing and color conventions have probably been an issue since the invention of clothes. And with so much shopping now driven online by the pandemic, combined with generally liberal return policies, apparel returns have exploded. New technology solutions and industry standards are both working to solve the problem.

6 Ways to Reduce Expensive Ecommerce Picking Errors

| Brian Barry

Picking errors have a very high cost to your ecommerce business in both actual costs and in lower customer satisfaction, lifetime value (CLV) and retention. These problems will erode your business’ profitability and damage the customer experience. We’ll help you identify the costs and share 6 ways to minimize picking errors.

Staples to Accept Returns from Other Retailers Through Optoro Partnership

| Mike O'Brien

Continuing a growing trend toward making ecommerce returns more convenient and safer for shoppers in the contactless pandemic era, Staples has struck a partnership with Optoro in which the office supply giant will accept unboxed returns from other retailers that will be processed by Optoro. More retailers will come online in January.

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How to Create a Memorable Unboxing Experience This Holiday Season

| Mike O'Brien

Unboxing has become kind of a big deal in retail and ecommerce. It not only elevates the customer experience with a “wow factor” but also serves as a promotional tool for brands as unboxing videos are shared so often on social media, and often go viral. This infographic from 2Flo lays out many of the key elements and benefits.

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How to Get Team Members to Buy Into Company Culture

| Angie Stocklin

How do you get your team members to buy into company culture? Whether you’ve been struggling with the issue for a while or want to instill a new type of culture in your company, here are a few steps that can help guide you through the often tricky process.

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With So Many Deliveries, Customer Relationships Are Key for DTC Brands

| Asaf Hachmon

The monumental shift to ecommerce is causing businesses to re-evaluate their fulfillment experience to make sure they get it right. At the heart of that process is understanding how to improve the status quo by putting the customer relationship front and center. The stakes are high, but those who get it right will see substantial growth.