A new study of shoppers ages 14-24 by Fluent Commerce found that young shoppers weren’t as eager for fulfillment immediacy as you’d think in the age of Amazon Prime and guaranteed two-day delivery, with most digital natives still good with hitting the stores. See what else matters to the next wave of consumers.
Jetblack, Walmart’s new invite-only, personalized shopping service aimed at busy moms in Manhattan and Brooklyn, allows members to get same-day orders fulfilled by texting them in, at $50 a month. It’s the latest example of the beast of Bentonville seeking to go upmarket and out-innovate main rival Amazon.
Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.